About
Let me introduce myself
Hi, I’m Michelle, a down-to-earth marketeer, with many years of experience either working for myself and others in the fields of marketing, business development and digital, across a wide range of industries and countries. The red thread that weaves through it all is the importance of being 'customer centric'. How we connect, understand and engage with our clients is crucial, in an ever more technological age, where so much is automated we need to remain 'human centric'.
On a personal note, I am a somewhat nerdy introvert. When I am not busy being creative you’ll find me out working in my backyard food forest or curled up with a good book attempting to expand my knowledge on everything from ancient history to mythology.
The Why
I meet a lot of small businesses, creatives and introverts, who really don't like marketing, at all, in anyway, shape or form. It saddens me to see businesses with such potential fail. Mostly due to a kind soul not wanting to market their products/ services, due to a misconceived perception that marketing is akin to selling their soul.
Yet, it's all a matter of perception, marketing doesn't need to be a chore or leave you feeling like a snake oil salesman. I'd like to change peoples perceptions, by helping them to get their talents out into the world in way that feels authentic. In return allowing their business to flow, grow and evolve naturally forward.
My Mission
Is to transform the negative perception around marketing by helping small businesses to market their talents to the right audience, at the right time in the right way. So, that they can create a whole-hearted, financially independent life – doing what they are good at and what they love.
Marketing isn't about being pushy, it is an opportunity to find your authentic voice, connect with your dream customer and create marketing activities and content that resonate with them on a whole new level. There are no rules. Marketing can be the welcoming handshake and the start of a conversation with a stranger that’s been waiting to hear from you.
If you are:
A small business owner, a creative, introvert who doesn't have the time or energy to tackle your own marketing, or are looking for a sounding board to work with you to build out a down-to-earth marketing strategy to get you to where you are going, then I can help. Happy to set up a free call, or answer any questions you may have, just fill in the form below to get in touch.